Side Inc., a real estate brokerage that transforms agents into businesses was seeking an updated social strategy on LinkedIn to position them as a thought leader in the industry, acting as a resource that’s refining the traditional brokerage model and creating a sense of community for top-performing agents. To ensure Side’s social efforts were representative of the brand, M/O created an updated social media strategy that focused on highlighting Side’s resources for its partners and its industry innovation, sharing trending news, agent success stories and more.