The Beverly Hilton

The Golden Globes


OBJECTIVE

Increase reach of content surrounding the Golden Globes while coining The Beverly Hilton as the #HomeOfTheGlobes

– Grow Beverly Hilton following across Instagram, Twitter and Facebook

– Reach like-minded audiences through influencer cross-promotions


EXECUTION

Week-long teaser campaign leading up to the Golden Globes

– Cross-promotions between celebrities, Instagram influencers and the Golden Globes

– Generate content focused on the role of The Beverly Hilton at the Golden Globes

– Live posting from the red carpet and award show

 

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