Ojai Valley Inn & Spa

Brand Partnerships

 


OBJECTIVE

– Leverage recent property upgrades to emphasize Ojai Valley Inn & Spa as a sophisticated retreat that combines the historic property’s 90-plus year reputation as an icon with a new modern appeal that piques the interest of today’s luxury traveler


EXECUTION

Established Ojai Valley Inn & Spa as on the cusp of “what’s next” by securing a partnership with Oliver Peoples to create a pop-up retail location at Indigo Pool and ideate an Oliver Peoples sunglass concierge activation, offering complimentary poolside care and eyewear cleaning of all Indigo Pool guests

– Built awareness and buzz around renovations by offering “first look” images to A-List, short lead publications for high impact, visually driven, drive market and national editorial coverage timed for the summer season

– Identified and pitched trend-leading aspects of the new venue and partnership to key media outlets

 


RESULTS

– High-profile media coverage of renovations appeared in key top targets, including a two-part feature on LATimes.com, and features on TravelandLeisure.com, InStyle.com, and Refinery29.com; in Santa Barbara Magazine, and in both the print and online editions of The Wall Street Journal

– The successful introduction of Indigo Pool and execution of the Ojai Valley Inn & Spa/Oliver Peoples partnership inspired the OP brand to center their 2016 fashion campaign “Dreaming of Ojai,” entirely around destination Ojai, further increasing awareness of the town and resort

 

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