Lynx Grills

Media Relations

 


OBJECTIVE

– Position Lynx Grills as the leader in the luxury grill market

– Position Lynx, the company, as a business leader keeping jobs in America, highlighting the “Made in the U.S.” story

– Highlight the Lynx Smart Grill — the first technologically advanced, voice-activated grill — as an example of the company’s innovation

 


EXECUTION

– Leverage relationships with targeted shows and producers to identify top-level national television show integrations

– Work with producers in 22 core markets to secure cooking demos

– Target top radio stations, negotiating on-air giveaways with no fee

– Coordinate print and online coverage with key messages to drive traffic to website


RESULTS

– National broadcast integrations generated 14,962,653 national viewership

– Reached 1,455,304 Facebook fans, 1,210,727 Twitter fans and 1,510,000 viewers from shows’ email blasts

– 118 print and online placements reached 138,921,039 readers

– 28 radio promotions generated listenership of 32,282,700, representing $246,650 ad value and 31:1 ROI

lynx-logo-cmyk-metal

los-angeles-times-march-5-2014_combined