Eau Palm Beach

Brand Partnerships

 


OBJECTIVE

–  In 2014, Murphy O’Brien worked with Eau Palm Beach Resort & Spa to launch their freshly re-envisioned guest rooms designed by Jonathan Adler


EXECUTION

– Orchestrated a media tour at Jonathan Adler’s personal studio in New York, showcasing models of the redesigned guest rooms

– Drafted and distributed press materials announcing property news and key developments

– Hosted a travel-specific press trip and a spa-specific press trip that resulted in 10 feature placements

– Pitched top target national, regional and local media to secure coverage

– Scheduled individual media visits with top publications like Coastal Living, allowing editors to experience the resort as individual guests in an authentic manner


RESULTS

– Immediate results included stories in top tier publications like DuJour, InStyle, Travel+Leisure, Ultratravel, Hudson Mod, and The New York Times, resulting in 94,972,693 impressions and $304,024 in media value, representing an 11:1 ROI

 

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