Carmel Valley Ranch

Media Relations

 


OBJECTIVE

– Generate high-impact national, regional and local coverage for Carmel Valley Ranch and its $30-million enhancement

 


EXECUTION

– Create a campaign around a central theme: Play

– Create opportunities for meetings with key media influencers

– Leverage and enhance the resort’s new lifestyle programs

– Create a series of seasonal and participatory events that offer journalists a reason to visit the resort and experience it for themselves


RESULTS

–  Media coverage since the campaign launched has generated over 209,403,232 impressions, representing an advertising value of $1.8 million

– Feature coverage in W, Travel+Leisure, San Francisco, Sunset, Coast, C magazine and many others

 

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